Cornerstone 1: Understand the Why First

In this cornerstone we realize that we are in the WOW business. That good is not good enough any more and that our success will be measured in how we deliver wows or anti wows. We will look at what it takes to turn anti wows into wows and how it can be used in the 6 levels of customer development. We will explore what potential employers are looking for and if you were that employer, would you hire YOU?

Cornerstone 2: How Can We Wow the New Breed of Customer?

We will learn from this cornerstone that there are 3 different generations of clients and their needs are all different. We will look at how we can wow each one using the Law of ALA as our tool. What kind of questions should you Ask, what clues do you Listen for and how do you re-Act to this information.

Cornerstone 3: How Can the 8 Secrets Help?

What we learn from this cornerstone is that there are endless opportunities to wow your clients and most of them cost nothing to implement. We will look at intangible ways of wowing clients. How “the 8 Secret Items that People Buy” is so powerful and how easy it is to wow every client, every day, every time.

Cornerstone 4: RAP-ing it Up

What we learn from this cornerstone is how to Wow clients with the 4 Success Rs. How to get clients, how to hang on to them, how to up-service them and how to get them send all their friends to us. We will create a business plan from 5 “Must Do’s” in each of these 4 categories. We will use the Priority Game as a planning tool an create a plan of action for use on the clinic floor.